One of the most important things you can do when it comes to running an SEO campaign is keep a close eye on your website's performance in the organic search rankings of Google and other search engines (known as SERPs).
A novice mistake that is made by many people is to simply load up their browser and type in their keyword, such as "Christchurch SEO", and then click through the results until you find your site.
This simply isn't the right way of doing things. Remember that Google applies some fairly heavy personalisation to search results. It's also far too time-consuming.
Instead, what you need to do is use a proper SERP tracking tool. There are so many options available when it comes to SERP checkers, so you are literally spoiled for choice.
However, at Ace Digital Marketing we are big fans of a platform called SERPLab. It's an online-only tracker that is super easy to use, and very affordable for professional use.
For one-off spot checks, we are also partial to using Whatsmyserp.com - it's got an ugly interface, but it is very easy to use.