Can Google Adwords really work for small businesses?

A question we commonly get from prospective clients is whether Google Adwords can actually work for businesses with tight marketing budgets.

If you take a look around on popular Adwords & PPC blogs and sites, you'll often see people talking about spending 4 figures plus per month on Adwords.

Now for a medium to larger business, this figure might not be too much of a bother. But for smaller businesses - who have just as much right as the big players to get their products and services in front of potential customers - the thought of spending upwards of $1000 per month on Adwords can be rather daunting. Even spending $500 could be a real ask.

So does this mean you need to abandon forever the idea of advertising on Google Adwords? After all, many larger agencies won't touch clients looking to spend less than 4 figures with a barge-pole. 

The truth is that provided your business can spare at least $10 per day for advertising, then you can make a start with Google Adwords. Sure, you might not open the floodgates to masses of new traffic (and testing the performance of your campaign will take longer). But you can do it - and making a start is often the most important thing.

So if you run a small business with a tight marketing budget, then don't despair at the thought of missing out on Adwords advertising. By starting a highly-targeted "surgical" campaign, you can maximize the value of a limited budget.

If you start to see positive results that mean more customers (and if your Adwords campaign has been created by pros like us, then you will do) then you can potentially look at starting to scale up your efforts. That $10 a day might become $20, and then in 6 months' time it might become $30 - the huge advantage of Adwords is its relative scalability. 

Long story short: Adwords can definitely work for small businesses with limited budgets. In fact, here at Ace Digital Marketing we pride ourselves on creating the best Adwords campaigns possible for just about any budget. Contact the team today to find out more.

By Sam Frost