One of the biggest issues facing business owners who operate a Facebook page for their company is Facebook's strict throttling of organic reach (especially if you try to post anything even remotely professional).
At Ace Digital Marketing, we manage a number of Facebook pages both for clients and for our own interests. Understanding and increasing reach is something we are always striving to learn more about.
One of our own Facebook pages has a rapidly growing audience of 26,500 fans. The posts made on this page consistently reach over 100,000 people per week. But nonetheless, it has a nasty problem with engagement on promotional content.
For example, a standard non-promotional post - especially one that is focused around humour or personal interest - will pick up anywhere from 1.5-2.5k likes on, and at least several hundred shares and comments, within 24 hours of posting. As you would expect, this amount is slowly growing as more people like the page in question.
However, if a post is added that links to a promotional page, such as a link to buy a product, then the reach is significantly throttled. It might only reach 10% of the audience that a normal, non-promotional post would ... at least without paying for ads.
And this experience is similar to that of many other business owners and Internet marketers, looking to make a splash on Facebook.
Basically, Facebook wants you to pay to get your offer in front of your fans and audience.
So what tips can you, the humble business owner, use to increase engagement for your Facebook page? Without having to spend more money on Facebook ads.
If you want to make the most of social media for your business, then Ace Digital Marketing can help. Contact us today for a review of your social strategy and promotion techniques - and let us put together a social media plan that will bring new leads and customers through your door.
By Sam Frost